Web Content Writing Tips

How to make people read your text?

Power of persuasion? Hypnosis? Blackmail? – Naah.  This article will tell you how to present your text for everybody to salivate reading it or to read it till the end at least.

There are tons of articles in the Net that teach you that making lists, rubricating, adding pictures will save your text from oblivion. But these pieces of advice are too vague and will raise your text to the level of a high-school article at best.

That’s why it’s of prime importance to know how to write text for the website, as arranging it in the right way will make it more readable.

First things first,

Table of content

Please, use it only when it is really necessary. There is no need in contents when you write an article consisting of 2000 signs or a post for Twitter, admit it.

But if we talk about a long read, it can be of some help. Frame your contents list as links to the elements of the article. That way a reader can click on the link, and he will be immediately directed to the part of the article he really interested in. So called the user-friendly approach. Take care of your reader and he will be thankful till his dying day.

Sentences and Paragraphs

Sentences and Paragraphs

There is one trick. Make your sentences of different length: first is short, the second one is longer, and on the third one let your creative soul out and write it with a bang. That will bring some rhythm and softness to your speech.

Every abstract should obtain its mission. It must contain a certain idea and must serve a certain purpose.  Abstracts facilitate the right and quick perception of the text putting the emphasis in the right places.

Usually, content writers and copywriters make things more entertaining, creating an intrigue at the end of some abstracts. Why do they do that? Well, make a guess:) They just want you to read their text further.

Pay attention to the fact, that there are no certain limits like “this sentence must contain 5 words and that abstract must contain 5 sentences”. Do not think much of it, give some meaning to your sentences and abstracts, that what’s really significant for you as a writer and creator.

Ordered and Unordered Lists

Such lists are used to lay the info on the web page in such a way that will make the given information more comprehensible. You don’t want your text to be overloaded with enumerations, do you? Thus, lists will draw the reader’s’ attention to the text and enhances its readability. Remember that the perception of screen content differs from it’s printed version.

Using ordered and unordered lists you can:

  • enumerate some features and qualities of stuff;
  • narrate about stages of a particular process;
  • take stock of an action or a process etc.

Use ordered list if you get at least two points, and unordered ones should contain no less than three points. But again, it’s not a must-do.

Unordered Lists

It makes sense to use ordered lists when a sequence matters. It can be a step-by-step guide or a manual on how to peel a banana.

If your point consists of two or more sentences, put the first and the most important one in bold. And a reference to the punctuation rules: don’t forget to put a punctuation mark at the end of each point. It can be comma or semicolon, and full stop at the end of a list.

Tables, Diagrams and Information Visualization

My favorite tool, to be honest. It saves space, makes the text easy to read and pleasant to your eye.

Moreover, it was shown that the information given in a table or with a diagram is memorized better and faster. In addition, it’s one more way to attract the attention of a reader. And just between you and me, it gives an impression of you as a keen specialist in this or that area, really tuned guy.

If you still haven’t got, how to write website content more efficiently,  there are more tips for you.

Text boxes or Inserts

Dope way to highlight your thoughts. It catches the reader’s eyes. Nothing to add.

Oh, no, there is one thing: use it only when it is really worthy thought or quote, no need in making emphasis on things that can be easily erased from the text without the loss of the sense of the text.

Images, Audio, Video

People always say that one picture worth a thousand words.

Demonstrativeness is vital. According to historical didactics, using visual aids brings clarity to the information learned and increase the effectiveness of the texts.

Make your images of the same size. If you decided to insert screenshots, make sure that the text is visible. Only suitable pictures and photos, full of decency!

Audio and video material is quite helpful. Upload the video from YouTube and you, and your readers will be much happier (only in case there is a free Wifi in the room)


By the way, if you insert a long video, set it from the right moment in order your reader not have to watch all 45-minute-lecture of a professor for 2 useful minutes at the very end of it.


Using subtitles for the subtitles’ sake is not our case. They should be descriptive in nature or teasing. In one word, use your imagination!

Text Highlighting

As I mentioned above, you can put it in bold, you can use italics or marker. cross it, change its color, do whatever you want. But remember that it should have a point. With bold type highlight the conclusion, with italics – quotes and direct speech.

Marker usage is not popular (maybe, only in case you are a university student) but changing the text color is a pop.

Do not use it too much. Otherwise, your text will turn into something incredible. We don’t want to see a mottled text.


Anchors will attach the link to some words or sentence, sending a reader to the particular page. Underline every link or it will be skipped successfully.

Social Media Posts

Smileys and Emoji

It’s a great way to express your mood and feelings. But people will think of you as of hysteric or mentally unstable if you add them too much.

Social Media Posts

Screenshots are good, of course, but Social Media posts inserted right on the webpage are better. They allow interaction in some way: commenting, liking, reposting. Communication in general.

You don’t have to make screenshots and worry about the quality. So why not?

And finally,


Maybe, the most important point of the article. Cause all previous tools described by me wouldn’t have any sense if the design is in bad keep.

What important to keep in mind is font color. Only dark letters on a light background. Not vice versa! The one-color background is extremely important (I mean no diamonds and fantastic patterns!) if you don’t want your reader to bleed out of eyes.

It’s better to use block type, as gothic serif type does not look good on a screen.

Well, there were some major tips on how to write content for your website. It is the minimum you should know to create texts that will be attractive and amiable.

But remember that only fine content can make your text really worth reading.

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