How to launch a simple ads campaign on Instagram

It’s very easy to do a simple Instagram advertising! Check out a detailed step-by-step guide for launching your first ads campaign on Instagram!

The huge community on Instagram is known as a fertile ground for great advertising attacks. That’s why every professional on social media marketing has to apply this tool to his marketing tactics. Advertising on Instagram is a fresh and wise solution, that solves practical problems of business promotion.  


There are 3 forms for Instagram ads:

1) Photo. This format involves the usage of natural-looking photos. It’s out of the question, that the photos should be of high quality.

Parameters recommendations:
Aspect ratio: 1:1.
Size: 1080 x 1080 pixels.
Your image should include no more than 20% of the text.
Title: text with the number of characters amounting to 125.

2) Video. It can be a tutorial or product test, the process of production etc. Note that video should be understandable even if it’s muted. Otherwise, you can lose the interest of a client.

Parameters recommendations:
Aspect ratio: 1:1.
File format: .mp4.
Video: video compression H.264, square pixels, fixed frame rate, progressive layout.
Audio: audio compression Stereo AAC, 128 kbps for preference.
Title: text with the number of characters amounting to 125.
Minimum length: 2,5 sec.
Maximum length: 60 sec.

3) Carrousel. The following format consists of several slides. It’s a great possibility to demonstrate different high-quality photos at once. So this format has a great match for online shops. Carrousel may consist of 5 photos, so the advertiser can present to the customer different products in one ad.  

If you need to launch a successful ad campaign on Instagram, it is very important to:

  1. Set an exact goal
  2. Select the format for ads
  3. Provide high-quality content
  4. Define the target audience

How to launch an advertising campaign on Instagram (step-by-step instructions)

Step #1 Open Ads Manager
1. Open your individual Facebook page
2. Click the button “Ad”

Step #2. Objective decision
Congrats! You have opened the Facebook Ads Manager
1. Choose the objective of your advertisement.
2. Scroll down the page and click the button “Set Up Ad Account”. 

3. Select the country, currency and your time zone.
4. Click “Continue”. 

Step #3. Ad set
1. Scroll down the page and fill in all the information required.
2. Define and pick the age, location and the language of the audience you want to reach.
3. Note that you can control the potential reach and the size of your audience.


4. Now you need to define the placement for your Instagram ads.
5. Click to continue. 

6. It’s time to define the desirable budget of your campaign and its schedule. Note, that you can define the budget for a day, or make an option for the lifetime budget. Standard Instagram advertising cost is not that high, so every company can afford a simple ads campaign on Instagram.

Step #4. Choice of media data
1. Choose all prepared media data and put in the text.

2. Then click “Review”.
3. If you are happy with the results, click “Confirm”

Step#5. Payment method
Last but not the least select the payment method.
You can pay for the service by credit card, PayPal or Qiwi Wallet.

Usually, the requests for ads are approved within 24 hours. But note, that it can take a little longer.

Congratulations! Now you know how to generate advertisement campaigns and publish them on Instagram via Ads Manager.

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